How To Get In Touch With Famous Youtubers

Being an online marketer, information technology'south upwards to y'all to find new and more effective ways to market place your make. Sticking to traditional advertising channels will cause you to drown out in the oversupply.

Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, merely there is one very significant grouping that they are missing out on:

YouTubers .

There is a huge tendency in video-based influencers taking over as major players in the manufacture. And one of the about pop platforms that these influencers utilise? YouTube.

YouTube is the 2d most visited website in the world simply after Google. Non utilizing the potential of this powerful platform would be a mistake.

In this article, we are going to talk nigh the steps and best practices you tin follow to find the correct YouTuber to represent your brand. Nosotros volition also talk almost how you lot can attain out to them effectively to course a successful collaboration.

How To Detect The Right YouTuber For Collaboration

Footstep ane: Set Goals

The first step you lot need to take before you start any kind of marketing campaign is to create a timeline and programme for your outreach. This volition aid you lot set physical goals, targets, etc.

Get creative and create a timeline graphic using a tool like Venngage . A graphic like this will allow yous to convey your timeline clearly to your team, and in this example, the YouTube influencer as well.

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Use these timeline graphics to hold yous and your team accountable.

My personal goals for this phase is to reach out to ten influencers per month with a persistent (but not annoying) cadence. I'm hoping that I can become responses and keep the conversation with at to the lowest degree three of the influencers. The others that didn't respond should be bumped for half dozen months earlier you reach out once again.

Footstep 2: Fix Your Budget

Once your plan and timeline are in identify, it's fourth dimension to prepare a budget for your outreach. There are different levels of YouTubers based on their popularity, number of subscribers, and the boilerplate number of video views

A majority of Youtube influencers will request sponsorship money rather than existence paid on a performance basis. YouTubers that have millions of subscribers and millions of average video views volition charge you much more compared to smaller YouTubers. If y'all have a upkeep of $10,000, practice you want to do a test with two influencers at $5,000 each? Or would you like to test  twenty influencers at $500 each?

Personally I like to test on a wider scale. If I tin find 10 influencers that volition take $1000, I'm going to become a expert mix of results. Some volition be stinkers; just chalk it up to a learning lesson. However, at that place are going to be few that blow up and brand you look existent good.

The important thing to keep in mind here is that y'all need to first identify your target audience, and and then cull the category of YouTubers that caters to your specific audition.

Step 3: Identify Your Target Audience

Suppose yous own a business that sells high-end, luxurious, and expensive brand-upwardly. Would you rather target an audience of:

1. A) women
2. B) women betwixt the ages of 30-50 years, who have already shown involvement in expensive cosmetics?

The second grouping would make more sense since there is a college chance of those women purchasing your products.

Create a target customer profile and so expect for influencers with an audition most similar to your created contour. Find a free client avatar creator that will help you narrow down exactly who yous should be targeting.

Google is constantly identifying Youtube viewers and categorizing them. They share that data freely (not all of it) with each Youtube channel. When you reach out to influencers, request they send you stats on their audition. If they can't provide that to you, they probably aren't a partner you want to work with.

Step 4: Observe Prospective YouTubers

At present that you have set your upkeep and created your target customer profile, information technology's time to observe prospective YouTubers to pitch to.

You lot can do this in two means. The beginning is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to.

Pretty straightforward right?

Just the problem with this method is that yous go an unfiltered list that you need to personally cheque for audience, number of subscribers, and other information.

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The 2nd style (and the simpler method) is to use special tools with lists and filters that help you pick a handful of YouTubers according to the criteria yous enter.

These tools have a database of YouTube influencers forth with a ton of data about them such as their subscriber bases, locations, and average video views.

My commencement finish is always SocialBlade . This free tool will give yous quick stats on all the Youtube channels, along with a grade for the influencers. I actually love the "similar channels" feature that volition give you a list of xx other channels that might be good prospects.

If yous are willing to invest other resource, here are some other tools that make life fifty-fifty easier

BuzzSumo is an excellent resource for finding all social stats on each influencer. Y'all'll be able to find the right contact info and keep rail of who you lot reach out to equally well.

FameBit is a content platform that helps you easily connect with influencers that are ready and willing to brand partnership deals. Y'all tin can negotiate the terms and price right on their platform.

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GrapeVine a great influencer platform focused on Instagramers.

TubeBuddy is a Youtube video optimization tool that helps influencers maximize the SEO value. I use this to view how much care the influencers accept in optimizing each video.

Influicity is more of a turnkey solution that volition notice the right influencers for your brand and negotiate the bargain on your behalf. They excel with podcasts and other avenues besides Youtube besides.

Influenza has a actually squeamish solution to turning the keywords yous want into a dainty list of potential partners.

Stride 6: Study the Youtuber and Build a Human relationship

It may look like a sure YouTuber is the perfect choice for your make with their target audience and their average number of video views. However, information technology is crucial that the influencer resonates with your make and can portray your products or services in a way that is consistent with your brand image.

Think: always choose compatibility over popularity.

Information technology as well pays to accept fourth dimension and build a relationship with the influencer. You could create a podcast and host pop YouTubers in your niche. This will permit you lot to build a good rapport with them and their followers.

You tin then cross-promote with them hosting you on their YouTube channel and then that both your brand as well as the influencer get recognized past each other'south audiences.

I have personally found that offer influencers something upfront is cardinal to kicking off the partnership on the right pes. It tin can exist something small like a gratuitous product, or a linkback to their site. You want to get them invested, not merely in your production, but in your relationship.

Footstep 7: Reach out to Youtube Influencers Strategically

If y'all ain a pocket-sized make (i that's not yet well-known), you volition need to build authority before you approach video influencers. Call up that you are spending fourth dimension and energy to find and reach out to these influencers, and all efforts will be in vain if you don't practise it strategically.

Local citations are a great way to link to your business online. They could mention your address, phone numbers, and website address.

Local citations could exist in the form of business directories, social media mentions, photo citations or video citations. They aid yous improve your SEO and gain organic traffic.

Earlier reaching out to video influencers, try to obtain local video citations with a service like Loganix to build authority.

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This will aid you provide samples and expertise to your target influencers, rather than common cold pitching them with nothing to show or offering.

Take a sales outbound arroyo where y'all start sales appointment tactics on YouTubers. The Outbound Sales Playbook by Reply has some neat tips on beginning an effective outreach entrada.

Here is one of the tips from the book:

"Even the most complex sales process tin can be automatic, without losing whatsoever of the personalization and quality that gets you lot results." – Outbound Sales Playbook

Sounds great, doesn't it? What a perfect manner to save time and build a strategic process!

In your outreach, be sure to offer a calendar invite that allows the prospect to schedule a meeting on their own time.

For example, tools like Woven allow you to send a link to your calendar to schedule meetings with ease.

This ensures a higher conversion charge per unit on your campaigns rather than back and forth of scheduling.

Step eight: Ready Expectations & Setup for Success

When y'all first communicate with the prospective video influencer, yous need to be clear and set your expectations. This will save both yous and the influencer a lot of time down the line.

Setting articulate expectations of what you want the YouTuber to promote and a general idea of how yous would like information technology to be done will help them empathise y'all and your brand better.

Y'all'll likewise need to provide all the avails they demand to succeed. Gratis products are always a must offer. Give them the proper tracking links to utilize in descriptions. Allow them know how long you expect their videos to exist and what selling points they should exist focusing on.

One big expectation I similar to set up is the definition of success. If my company investing money upfront, I want to see sales coming from this campaign. I want this influencer to bring the energy our production deserves and then that sales tin can thrive and we can replicate this partnership deal again. If the influencer is not invested in bringing the energy to their audience, the sales will suffer and futurity sponsorship will exist off the table.

Pace 9: Negotiations

Never settle for what the influencer's initial request for sponsorship. They are trained to shoot for the stars and volition ask for a crazy amount of money, simply in case some big make is willing to pay it.

Go in in that location with a level head and a target bargain based on their audition. If you cannot accomplish a middle ground, move on.

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I similar offering up hybrid deals for every sponsorship. For instance, allow's say a Youtuber with 100,000 subscribers wants $1000 for a xxx second read in the centre of a video. No bargain. Instead I would counter-offer with i infinitesimal read, $400 upfront, and commissions for all sales they bring in.

The key hither is to present it in the correct lite. They volition have the opportunity to brand MUCH more than money if they can bring in sales. This will as well motivate the influencer to exist invested in making sales. Their tone will be much more than positive and upbeat if they have peel in the game.

Step x: Leave Room For Creativity

There are many ways by which YouTubers collaborate with and promote brands:

• Unboxing Videos

You could send the influencer your product and they could do an unboxing video where they show their subscribers the package they received and what your product looks like at beginning glance.

This is a great way to build curiosity and excitement for a new production in the market.

• Reviews

The next kind of video is a review video where the YouTuber uses your product or service for a while and gives his or her viewers an unbiased review of what is skilful and/or lacking in it.

Information technology is always good for them to give an honest review equally this shows that the YouTuber is genuine and has no intention of tricking his or her followers by making false claims about your product.

For example, Zoma Slumber uses the strategy of sending a free product (in this case, their sports mattress) to pop YouTubers in their niche to review. In fact, I reached out to one of their sleep experts, who detailed their process of finding Youtubers to aid their brand:

"On YouTube, nosotros've designed our outreach strategy to focus on individuals who are experts in the sleep and mattress industry. They're by and large more than receptive to reviewing our mattress since they're able to understand the unique design and technology we incorporate into our products. While a creative pitch might pique their interest, they're ultimately more excited in the granular production differentiators since they know that's what their audition is looking for as well. Plus, we expect to build longer-lasting relationships with them and regularly offering the inside scoop on new production launches. This has been really effective in getting united states exposure to consumers who wouldn't have heard virtually our brand otherwise."

James Nguyen , sleep expert at Zoma

In this video , Sleep Thousand (a YouTube channel that reviews mattresses), was sent the sports mattress in substitution for a detailed review.

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• How-To Videos and Tutorials

YouTubers also can use your products in a tutorial video. For example, if you own a baking utensil company, they can use your blistering utensils and other products in a tutorial video on how to make a chocolate truffle pastry.

• Contests and Giveaways

Another way YouTubers can promote your products is past hosting contests or giveaways where they ask viewers to share your business' social media posts along with their posts for a chance to win your products for free.

Stride 11: Optimize For SEO

Lastly, every YouTube video should be optimized for SEO. This will assistance people find the video when they search for the target keywords on Google.

For instance, in the example of Zoma Mattress, they use hashtags and other keywords in the description box such as 'sports bed', 'mattress for athletes', 'sports mattress', etc. to make the video SEO optimized.

Tags are also an extremely important factor to the ranking, so make sure the video description includes some of the tags y'all list.

Maybe the most important key is the clarification box. Information technology's vital friction match the title keywords, tags, and diction in the description to get the most optics on a video.

Decision

Reaching out to YouTube influencers to promote your products or business is a dandy thought since they are all the rage these days. Video influencers are capable of driving buying decisions.

To find and reach out to the most suitable YouTubers for your brand, you need to set goals and ready a budget. Then once you take identified your target customer, y'all need to wait for YouTubers with a similar target audience.

Build a human relationship with the YouTuber if possible, so accomplish out to them strategically. Let them know your expectations right from the start. Discover the all-time means in which you can make this collaboration successful. Once the video is created, retrieve to optimize for SEO so that the video can be easily plant by people interested in your product.

Source: https://www.buzzstream.com/blog/best-practices-for-finding-and-reaching-out-to-youtubers-that-can-help-your-brand.html

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